Beauty products are now widely available from dedicated internet-only retailers, who have more recently been joined online by established outlets, including the major department stores and traditional bricks and mortar beauty retailers.Although modern make-up has been traditionally used mainly by women, an increasing number of men are using cosmetics usually associated to women to enhance or cover their own facial features. Concealer is commonly used by men. Cosmetics brands release products especially tailored for men, and men are increasingly using them.
Cosmetics that are meant to be used on the face and eye area are usually applied with a brush or the fingertips. Most cosmetics are distinguished by the area of the body intended for application.
Cosmetics can be also described by the physical composition of the product. Cosmetics can be liquid or cream emulsions; powders, both pressed and loose; dispersions; and anhydrous creams or sticks.
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